Absoluttweb, a CloudCannon Partner and web development agency in Bergen, Norway, has achieved a remarkable feat: they can deploy a fully functional, high-performance client website in just an hour.

Run by Sindre Gusdal and his wife Marita, Absoluttweb serves over 60 clients using CloudCannon while maintaining exceptional quality standards — all without a large team or constant maintenance overhead.

The challenge: growth without compromise

Like many agencies, Absoluttweb faced a common challenge: how to grow their business sustainably without sacrificing quality — or becoming overwhelmed by maintenance and support tasks. Their experience with traditional CMS platforms had shown that conventional approaches often led to increasing technical debt and support burden as client numbers grew.

Like many developers, Sindre started with a traditional CMS platform that required constant maintenance and tied him to his desk. A crisis point came when his previous CMS, Webpop, started to wind down its operations and support services, eventually taking all of his client websites down with it. This experience taught Sindre the importance of maintaining control over his technology stack — and using a Git-based CMS.

That experience was like this ‘Aha!’ moment for me. I was like, ‘This can never happen again. I need to own my code.’ Now with CloudCannon, my sites are in Git and I have complete control of code and content, so I can move them anywhere.

With CloudCannon, Sindre now has complete control. All code and site content lives in Git repositories that he owns, while CloudCannon provides the user-friendly interface his clients need. “If something were to happen to CloudCannon,“ he explains, “the websites would still work. But I would have to do everything manually.“

The breakthrough: one-hour deployments

Sindre discovered that combining Hugo, CloudCannon, Cloudinary, and Netlify created a remarkably efficient system.

It’s very easy to use now. I can just clone a project and start up a new project. Everything works, I really don’t have to do anything. I go in and create a new account in CloudCannon, and when I deploy it, it works.

The process is streamlined to perfection: clone a project, apply Tailwind styles, choose fonts, make minor adjustments, and deploy to hosting with CMS functionality — all the purely technical aspects of creating a site can be completed within a single hour, whereas previously it might have taken up to 2 days. And this level of efficiency hasn’t come at the cost of quality; Absoluttweb’s websites consistently achieve Lighthouse scores in the 90s.

Eliminating maintenance overhead

Perhaps even more impressive than the rapid deployment is what happens next: almost nothing.

I almost forgot that website maintenance was a thing. That’s something you just don’t need to do when you have this static tech stack.

The combination of static architecture and CloudCannon’s intuitive interface has virtually eliminated support requests. Despite currently managing over 60 client websites, Sindre notes, “I can have days with no emails and no problems.” This isn’t because clients aren’t using their websites — it’s because the system is so reliable and user-friendly that they rarely need help.

Client self-sufficiency

The efficiency extends to client interactions. CloudCannon’s Visual Editor is so intuitive that even non-technical clients can confidently manage their own content. “Support is almost nothing,” Sindre explains. “That’s the great thing about this tech stack.“

If issues do arise, the system’s built-in safeguards prevent problems from affecting live sites. Sindre receives instant notifications about any failed builds, allowing him to resolve issues before clients even notice them. This proactive approach has led to exceptional client satisfaction while requiring minimal time investment.

More importantly, the system works so reliably that Sindre can manage his client websites from anywhere. If issues do occur, Sindre receives instant notifications through Slack, often allowing him to fix problems before clients even notice.

My clients are super happy, because I can fix their sites before they even encounter an error. It’s perfect when you are out of the office, or on vacation. I can sit on my phone and fix their problems because I can access everything through CloudCannon.

Automated quality control

The streamlined workflow doesn’t mean cutting corners. Every deploy of an Absoluttweb site goes through automated verification:

• Clients can preview changes on branched sites before publishing
• Failed builds never reach production
• Images are automatically optimized for different devices
• Version control provides comprehensive backup
• Performance metrics are consistently excellent

Business impact

This efficiency has transformed how Absoluttweb operates. They’ve grown primarily through word-of-mouth referrals, with satisfied clients recommending their services to others. The minimal maintenance requirements mean they can take on new clients without fear of becoming overwhelmed by support tasks.

“I think we could manage 60 more clients to be honest,” Sindre notes, crediting their lean, static-first approach. While Marita handles social media marketing, Sindre manages all technical aspects single-handedly — something that would be difficult with a more maintenance-intensive stack.

The right tools make the difference

Sindre’s experience demonstrates how a flexible and reliable platform can transform an agency’s operations. CloudCannon’s Visual Editor provides the user-friendly interface clients need, while the static architecture ensures reliability and performance. This combination delivers the best of both worlds: easy content management for clients and minimal maintenance for developers.

The efficiency gains have allowed Sindre to focus on innovation rather than maintenance. He’s now exploring AI tools for content creation while maintaining the same reliable architecture that has served him so well.

“I’m a little spoiled,” Sindre admits, “because everything just works.” His experience shows how the right technology stack can enable agencies to scale efficiently while maintaining high standards — starting with that remarkable one-hour deployment time.