CloudCannon Case Study: Netflix

The world’s leading Internet television network with over 62 million members.

View Netflix Devices →

The Challenge

Netflix is the world’s leading Internet television network. The company works hard to provide its partners and consumers with information at a fast pace. One of the ways Netflix does this is by ensuring informational websites stay up to date with relevant and engaging content.

Maintaining sites such as Netflix Devices was a difficult process. Existing solutions were inflexible in the kind of edits they allowed. The Netflix Partner Marketing team struggled to make the edits they needed, often requiring help from developers. Netflix Partner Marketing needed an innovative, fast paced way of creating and maintaining these sites to empower marketers and free up developer time.

How CloudCannon helped

Netflix partnered with CloudCannon to rebuild Netflix Devices. Devices was originally a Drupal site and was rebuilt in a fraction of the time using Jekyll. The site is static so it loads quickly and reliably scales to the millions of Netflix visitors.

The Partner Marketing team have taken control of their site. They’re empowered to quickly try out new messaging and update content directly on the page.

Netflix is known for being nimble and moving at a high pace. Partnering with CloudCannon enables my Enterprise Platforms Team at Netflix to deliver highly customizable microsites to our internal business partners rapidly so they can work at the speed of our customers.

Ashi Sheth
Manager of Enterprise Platforms

CloudCannon Features Used

GitHub Syncing

Developers work on the site on their local machine. Marketers update in CloudCannon. Everything stays in sync through GitHub.

All content/file changes are version controlled and can be rolled back at any time.

GitHub Syncing

Editable Regions

Marketers can update the site themselves by clicking on text to start writing content.

Developers define the Editable Regions by adding class="editable" to elements in the HTML.

Editable Regions

Front Matter

Marketers control all parts of the site including the page title and sponsorship sections.

Developers set up the interface for making these changes by writing simple Front Matter.

Front Matter

Collections

The devices Netflix supports are managed using a simple interface.

The Developers were able to quickly set up this interface by using Collections.

Collections

Internationalisation

Netflix Devices is translated into 16 languages which all get served from the same Jekyll site.

Marketers update the site in English. The Netflix translation team works behind the scenes translating content into the other languages they support.

Internationalisation

Geolocation

Users are only shown devices and sections relevant to their country. This allows Netflix to completely customise the website experience to an individual customer.

Geolocation

Multiple Environments

Content updates are made on a staging site. The team can preview the site and see exactly how it will look before they push it live.

Multiple Environments

Summary

Netflix Partner Marketing can now get sites online and in front of customers faster than has ever been possible.

Netflix Devices was a successful pilot of the CloudCannon platform. We’re currently working with Netflix to roll out more sites in the coming months.

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